28 Jun Don’t let anyone tell you “Open Houses don’t Work” – The Anderson Group (TAG)

I have been asked the same question time and time again –“Do open houses really help sell homes?”. The answer is a simple yes. When sitting down earlier this year to review our numbers from 2009, my partner and I were not that surprised to learn that almost 19% of the business we closed was as a result of an open house.

A few of the open house attendees actually made offers, but more times than not, the people coming to the open house were great referral agents. In short, they told all of their friends, coworkers, and family about this great house they saw over the weekend. Word-of-Mouth marketing is one of the most powerful sources of marketing available to any industry….and it is critical to our success in being able to quickly market and sell a home.